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Crackheads Candy - Blog


Thoughts on the Donnie Deutsch experience

by John on September 28th, 2008 at 9:28 PM


We are finally back from the Donnie Deutsch show and the All Candy Expo, what a busy week. I finally have some time to talk a little bit about my experience on Donnie Deutsch.

First I am thankful for the experience and everyone was quite nice. Troy, Brian, Pam, Dr. Love, the bundt cake women, and I hung out before the show and everyone was very nice and are all great people. We didn't see Kevin until the shoot, but he was so genuinely kind on the set that it put me at ease.

In regard to the show I think it went really, really well. I didn't want to defend Crackheads to much as I thought the segment might get cut if I pointed out that Donnie apparently didn't do ANY background research on the product or target market. Crackheads is a humorous gourmet product and I think everyone had a good laugh with it. Heck, Crackheads and Kevin Nealon? AWESOME.

I think Donnie missed to boat on the products intended market. Our target market is not mass retail, of course some people have an issue with the name. The target market is 18 to 45ish tech savvy individuals(although if you are outside this range that is ok too). Next I do not think there is a problem with children buying and eating this product any more than a the potential of a child to purchase a cup of coffee or energy drink and ingest it. Little kids generally don't like coffee and should not be ingesting caffeine anyway. Crackheads is not marketed or packaged to appeal to children either. Blather Blather.

Donnie was very nice but didn't talk to any of us before the show, he was pretty much all business. I honestly don't see how Donnie could give an endorsement of the product even if he did like it as he could/would be scrutinized for it.

Crackheads isn't meant to just make a buck and changing the name would be like changing who you are, you just can't do it. Believe me, we have kicked around hundred's of names that we could use to make a more politically correct version of Crackheads. We will always keep Crackheads, although we may introduce another name that is more politically correct in the future. However the product will not be something called, "Energy Beans", or "Zoom Zoom Balls". Do you really think we would have gotten on the show with a name like that? P-shaw. Boring.

Crackheads is unique from many aspects, not just the name. First the product is definitely gourmet, but not in stuffy gourmet packaging. I hear people calling other people Crackheads all the time, heck on the show you see the comedic aspects of "Crackheads" come out, even Donnie chuckled.

Someone also posted the clip on YouTube, which can be seen at:

Click Here

Also, thank you for all of the orders and e-mails with suggestions, they are all very helpful!

EDIT: Added 5-30-08

I forgot to comment on the "mass market saying no to anything with an illegal drug reference" that Donnie mentioned in the show. Umm, did no one mention that Kevin Nealon's hit show, "The Weeds" is about drug dealers? Also, the best selling DVD release of a tv series of all time is Dave Chapelle, which has quite a few comedic crackhead references in it as well. Also These DVD's along with candy cigarettes and candy chewing product(Which I think is a no no) are sold to the masses without complaint. Crazy, whoda thunk.

Posted in Education

8 Comments so far...

Love the dark choclate ones and taste tested them agains other chocolate covered coffee beans. Crackheads won. I love the packaging as well. When I ordered them a couple of boxes did come with beans all cracked and two where they were stuck together. That didn\'t bother me that much, I ate them anyway and enjoyed them!!

Posted by Cheri on September 18 at 12:10 AM

Jessica: Check your e-mail, sorry about the melting issue, the 12-packs ship ice-packed, but the 3-packs are not, we're trying to figure something out. I'll get some more boxes out to you in the cold season.


John @ Osmanium, LLC

I appreciate the comments and suggestions

Posted by John on September 2 at 10:06 PM

Just received my package yesterday. I was very sadden to find a block of chocolate at the bottom of each box. They don't ship very well. Also I would love to see these in separate boxes. I love white chocolate and can't stand dark. Yet there were like 5 white chocolate covered beans (or 5 dots within the block) and the rest where dark chocolate which I hate. My boyfriend loves dark chocolate, so I thought we'd split the package. A uneven split for me. I did try the dark chocolate ones, and they are very nice compared to other dark chocolate that I've had. They are not as bitter or strong as I expected (which made it easier for me to eat). It's a shame I can't share them with my office.

I might buy them again in the winter or when you start selling to Spencer's.

Posted by JessicaG on July 3 at 8:03 AM

Are you kidding I love the name! I'm a tech savy girl though, so it makes sense. You hit your target market right on the head. I will agree with them, the packaging is nice and clean, but I think the beans/candy in the corner could be bigger. I don't do much graphics work but I think it would be nice. Like big enough to take out a triangle of the corner. And maybe even cracked open to see the espresso bean in the middle. Like just the white chocolate one, because both broken open would look odd.

Either way, keep up the good work! Great idea. Oh an if you do want a store to sell it, I'm sure Think Geek and Spencer's would love it. I mean seriously Bawls? How appropriate is that? Yet we buy it by the case.

Posted by JessicaG on June 27 at 7:52 PM

I am a recovering drug addict with 13+ years clean. Crackhead is a common slang word that will, no doubt, soon make into the big book of words(DICTIONARY). I am not offended by the name and would certainly cruise by the coffee shop to pick up some of this product. I already buy chocolate covered coffee beans, but without a name. I THINK ITS A GREAT IDEA - Wish I would have thought of it, and I think it would go great around my recovering community here in Fort Smith, AR.

No, I'm not a redneck, nor a doctor, just an ordinary middle class homeowner, 40-something that's been around the block a time or two and has a good life, and fortunately I don't have that huge Rod up my butt like that one lady on the show, either.

I wouldn't be buying it for my 5 year old neice, but it's obviously not a kid candy - DUH! Like I don't give her MONSTER drinks either! First time I've felt excited enough about a product presented to write. Thanks! Julie

Posted by Julie Rucker on May 31 at 3:39 AM

Crackheads is an insult, you make fun of poor drug addicted people. Most prostitutes are addicted to crack.

Change the name to crackups

Posted by Ken on May 27 at 11:09 AM

I visited the Crackheads booth at the All Candy Expo and traded some Glee Gum for a box of Crackheads. I'm happily eating them for breakfast now. My mom wasn't amused by the name of the product, but my friends and I think it's cute :)

Posted by Karen on May 27 at 11:07 AM

Thanks for the video clip! Seems that it breaks after about minute 3:50 though.

Hopefully theyll eventually get it up on the cnbc site.

Posted by John on May 25 at 8:58 PM

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